A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. The two most common brochure styles are single sheet and booklet forms.The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

A catalog or catalogue is an organized, detailed, descriptive list of items arranged systematically. Usually they consist of a list of items available for purchase, with the description, price of each item and commonly a photo or illustration of the item.

There are many types of catalogs. Some catalog houses go to great lengths to attractively present their goods, using elaborate photographic techniques and settings.

The Art Dept is a Largo, Florida Graphic Design Marketing Firm serving Largo, Clearwater, St. Petersburg and the Tampa Bay Area.