Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.

Packaging may be looked at as several different types. For example a transport package or distribution package is the package form used to ship, store, and handle the product or inner packages. Some identify a consumer package as one which is directed toward a consumer or household.

Package design and development are often thought of as an integral part of the new product development process. Alternatively, development of a package (or component) can be a separate process, but must be linked closely with the product to be packaged. Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. The design criteria, time targets, resources, and cost constraints need to be established and agreed upon.

POSTERS

A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey information. Posters may be used for many purposes, and they are a frequent tool of advertisers (particularly of events, musicians and films), propagandists, protestors and other groups trying to communicate a message. Posters are also used for reproductions of artwork, particularly famous works. Posters may be any size.

ETC.

When it comes to graphic design - there is much I can't do. This heading (ETC.) is for all those graphic projects which I chose not to put into a category. For example, there are numerous times when a project must be created which does not fit the norm. A prime example of this would be a POP (point-of-purchase display). It is my job to research, analyze and develop the most cost effective way to create and produce a project. An example would be a POP counter display which I created for STREETEAGLE GPS which is shown on the right. Another example would be a complete slatwall packaging display, inclusive of various size packaging as shown below which was created for STINGER ELECTRONICS during my tenure there.

The Art Dept is a Largo, Florida Graphic Design Marketing Firm serving Largo, Clearwater, St. Petersburg and the Tampa Bay Area.